TikTok and Shopify are working together on an e-commerce deal.
In Brief:
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Video-based social media platform TikTok is already making waves in the ecommerce space as its influencers advertise products.
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It will partner with Shopify so users can buy directly from posts on its platform.
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More than a million Shopify merchants will be able to sell their products to TikTok users.
What does this mean?
It’s hoped that partnering with Shopify will make the platform more viable for SME retailers to use. Merhcants will noe be able to create, run and optimise TikTok marketing campaigns from the Shopify platform.
