Santander has launched a campaign using deepfake videos to highlight the risks of AI-driven scams. The campaign features digitally manipulated videos of bank representatives to show how scammers can create convincing fake messages. Research commissioned by Santander revealed that 53% of Brits are either unaware of deepfakes or misunderstand the term. The bank's initiative aims to educate the public on recognizing and responding to such threats, emphasizing caution with unsolicited messages, especially those requesting financial information or transactions. Key aspects of their plan include:
- Producing realistic deepfake videos to demonstrate potential scam tactics.
- Conducting public awareness surveys to gauge understanding and spread information.
- Offering tips and guidelines to help individuals identify and avoid deepfake scams
