UK money management app Quirk is launching in the US.
In Brief:
Quirk is a finance app built with Gen Z in mind.
It uses personality testing to offer tailored insights based on people’s psychology.
Now US customers can use the app which has been adapted to the different finance products available in that market.
What does this mean?
Quirk CEO Nikos Melachrinos says he felt Gen Z had been badly neglected and this is the case in the US as well as the UK, but this generation will have increasing spending power over the coming years. Quirk currently has more than 20,000 active users.
