Smart money app Plum launches in Italy, Portugal, Greece, Cyprus and the Netherlands
In Brief:
Plum is doubling its reach as it takes its saving and investment app to another five European countries
Founded in the UK in 2016, the smart money app automates savings by setting money aside regularly according to customer goals
Plum raised £1.7m in October through a crowdfund, hitting its £1m target in just eight hours. The money added on to a £5m debt round led by Silicon Valley Bank just a few weeks prior
What does this mean?
Plum co-founder and CEO Victor Trokoudes said that its presence in 10 markets shows Plum “truly [is] a European company. At Plum, we are committed to empowering people with a complete money toolkit, helping them nurture their financial wellbeing today and for the long run, giving motivation to their money. The intelligence of our app means we can offer a smart alternative to traditional tools and help people make their money go further in multiple ways.”
