PayPal has announced today it will acquire Honey Science Corporation.
In Brief:
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The corporation provides the Honey Platform, an app and browser addon which automatically adds vouchers to ecommerce sites.
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The platform currently has 17mn monthly users.
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The deal will expand its reach to PayPal’s 300mn users.
What does this mean?
The platform offers a money saving tool allowing users to get alerts, make lists and browse offers. Now, PayPal’s network of 24mn merchants will be able to offer targeted promotion to consumers.