Marqeta has unveiled a web push provisioning product for mobile wallets
IN BRIEF:
- The product lets cardholders instantly tokenise a card into a mobile wallet without downloading a third-party application
- This should help tackle a common pain point - the friction of having to download an app that may rarely be used in order to complete a transaction
- The firm cites one study which suggests that 75% of consumers have abandoned a transaction due to the requirement of having to download an app to use services needed to check out
What does this mean?
Simon Khalaf, chief product officer, Marqeta, says: "Growing familiarity with digital wallets created demand for a solution that enables Marqeta customers to quickly and easily provision virtual cards and digital wallet tokens from the web for use with both Apple Pay and Google Pay. Our web push provisioning product meets that need and helps enable our customers to deliver a streamlined checkout experience to their end users."
