Snoop Dogg backed FinTech Klarna has signed a deal with Samsung for online payments.
In Brief:
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Samsung.com shoppers will now be able to pay through Klarna.
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This will mean they have the option to pay within 30 days, in three monthly payments, or over up to four years.
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Samsung hopes this will offer customers more flexibility.
What does this mean?
Samsung is making efforts to enhance the customer experience and drive traffic to its website, which should encourage people to buy their electronic goods directly from the vendor. Klarna is currently used by around 60mn end users across about 170,000 merchants, so it’s likely many customers will choose the option when it comes to paying for their phones, TVs or household goods.