AI-powered tools and creator-focused features central to products update
IN BRIEF:
- Klarna has been positioning itself as a “retail bank, payments and shopping service” to expand from BNPL focus
- In its latest products update, Klarna says it will continue to expand its personalised shopping tools and AI-powered features
- The app is launching a discovery shopping feed, powered by Klarna’s in-house AI, to provide personalised product recommendations. It is also launching ‘Ask Klarna’, ‘Ads Manager’, and ‘Creator Shops’
What does this mean?
“Over the last 18 years, we’ve transformed into a global shopping destination with smart tools for consumers around the world,” Klarna co-founder and CEO Sebastian Siemiatkowski said. “Our new AI powered discovery shopping feed is the next evolution of the Klarna app becoming the starting point for every purchase. This builds on a ton of initiatives we’re working on in the AI space, to provide a greater level of personalisation to consumers that was once thought impossible.”
