Klarna, known for its buy now, pay later offering, is now launching a tool for price comparison.
In Brief:
The tool will compare prices across “thousands” of retailers on the platform.
It also offers filters around aspects like colour, size and more.
Klarna is calling it an alternative to Google or Amazon and wants customers to “start” their online shopping journeys on its platform.
What does this mean?
This is part of Klarna’s plan to build on its buy, now pay later roots (which have afforded it a large customer base of merchants as well as consumers) and become more of a holistic shopping app.
