FinTech apps heavily rely on connecting with customers. They thrive by offering custom services to users bored and tired by classic banking. The more you know about your customers, the more you can give to them. The same works for prices – price optimisation through machine learning is the ultimate tool for growing revenues. How is it done and what can you learn from existing examples?
Setting up the right price is tricky. Especially with a new product, and when you want to attract people, and highlight its value. Limiting access by building a high wall with the “Expensive” phrase on it doesn’t always pay off. That’s when machine learning algorithms come in. By analysing massive amounts of data, you can establish a competitive pricing strategy. How?
Read the full article to learn how can you use machine learning to make optimal pricing decisions.
