Flipkart has introduced a beta version of its new fintech venture, "Super Money." This service aims to provide a range of financial products, enhancing the e-commerce giant's offerings.
The initiative seeks to integrate various financial solutions, including credit, insurance, and investment options, directly within the Flipkart ecosystem. This strategic move is expected to streamline financial transactions for users, boosting engagement and retention on the platform. Super Money represents Flipkart's commitment to expanding its footprint in the fintech sector.