A recent survey by UK mobile specialists Apadmi reveals that a quarter of Brits believe finance apps need improvement, especially around security and trust. Although finance apps are popular—over half of users have at least one app, with 58% engaging daily—many users still express concerns. Nearly 30% of non-users cite security as their primary reason for avoidance, while 40% prefer traditional banking methods. Despite this, Barclays is rated the easiest app to use, Monzo is recognized for budgeting, and Moneybox is favored for investing. Marcus Hadfield, Apadmi’s Chief Strategy Officer, emphasizes, “Users seek more robust security measures, better design, and personalized features."
- Nearly a quarter of users have limited trust in finance apps, and security remains a key barrier for non-users.
- Finance apps are embedded in daily routines, with 58% of users engaging with them daily.
- Barclays, Monzo, and Moneybox are top choices for usability, budgeting, and investing, respectively.
