Credit rating agency Experian has partnered with the National Literacy Trust in a new campaign.
In Brief:
They’re launching ‘Words that Count’ to boost financial literacy.
It will focus on 16-24-year-olds and aims to impact six million people.
The campaign will last six months, focusing on a new topic every fortnight.
What does this mean?
Words That Count will include online resources and the companies are working with influencers in the financial literacy space to help engage with the younger audience. The campaign cites that the Money and Pensions Service has found just 51% of people aged 16-17 feel “confident” about managing their money.
