Wearable tech company DIGISEQ has partnered with Mastercard and MuchBetter to bring contactless key fobs to the French Open.
In Brief:
The key fobs will have contactless payment capabilities, with €20 pre-loaded.
The holders for the fobs are made of apple skins.
They'll be available for Mastercard customers to use at the 2022 French Open.
What does this mean?
DIGISEQ says that its solution not only speeds up entry to venues but encourages on-site spending and deepens fan loyalty through wearable items. The fob is not only pre-loaded to the event but can be used afterwards at any location where Mastercard is accepted, through the MuchBetter platform.
