Curve, the financial super app that connects all your existing credit and debit cards into one single card and app, launched a vibrant, multi-channel advertising campaign across London to celebrate the launch of it’s new online portal
In brief:
- The advertisements are currently running on digital screens across London neighbourhoods, including Shoreditch, Chelsea, Notting Hill and Fulham, and also featured across several major London Underground stations.
- To date, Curve has raised £205 million in equity investment and has reached millions of customers around the world with its unique product and innovative partnerships with Samsung, Mastercard, Huawei, Swatch and many other leading brands.
- Curve and their partners (Twinn, Swatch, Tap2Pay and Tapster), celebrate the largest choice of wearable payment options, with ads featuring the wearable items shown on a diverse mix of hands.
What does this mean?
“We’re no strangers to pushing boundaries at Curve,” said Shachar Bialick, CEO and founder of Curve. “Curve is on a mission to build the Operating System for Money. As such, we work hard to enable our customers to get more for their money, pay securely, with confidence and using any form factor they wish. As we roll out new and exciting partnerships with wearable leaders like Twinn, Swatch, Tap2Pay, Tapster and others, we want to make one thing clear: we are the go-to solution for people looking to integrate innovative payments into passive wearables. Most wearables are struggling to get support from banks. But with Curve, customers can now integrate all of their cards into any form factor, be it a ring, bracelet or watch easily, quickly and securely.
