Ctrl Alt, a fintech offering software for investment platforms to provide alternative assets, has raised £2.2m in seed funding.
In brief:
-The London-based fintech was founded in 2020 by former Morgan Stanley employees Matt Ong (CEO) and Jordan McMullen (chief operating officer) alongside former Cogo head of marketing Ele Ward (chief marketing officer).
-The funding round, led by Forward Partners and Middlegame Ventures, aims to “empower fintechs and investment platforms” to diversify their investment offerings and move beyond traditional options to include fractionalised assets.
-Ctrl Alt aims to help both consumers looking to access a typically exclusive form of investment and financial services wanting to expand beyond stocks and bonds.
What does this mean?
“A culture of exclusivity, overly restrictive entry requirements and archaic processes have meant access to investing in things like property and green energy and more have traditionally been dominated by the super-rich and institutional investors,” Ong said.
