FinTech Klarna is extending its services beyond just offering lending products, into a more payments-based offering too.
In Brief:
Klarna already offered lending seamlessly integrated into the payments experience with its installment payment option at till.
Now, it’s offering a “pay now” option so customers can use Klarna to pay for an item upfront.
The option is already available in other markets but has now been launched in the UK.
What does this mean?
Klarna has become popular among customers and merchants for its seamless interface that blends the payments and lending experience – now, it’s offering the option to just use the platform for payments without getting into any debt.
This is part of a wider change of Klarna’s services which it says makes the product easier to understand. As well as the option to use the Klarna interface without borrowing at all, it’s introducing new wording to make it “absolutely clear” that customers are being offered credit, after many have said they did not realise this.
