Spanish bank BBVA has launched a digital offering in Italy.
In Brief:
BBVA already has a wholesale banking offering in Italy.
Now it’s developing a fully app-based product for the market.
Customers will have a card, online debit account and access to 24/7 call centre support.
What does this mean?
It's BBVA’s aim to be the ‘Zero Commission Everyday Mobile Bank’ for its customers in Italy, and help people save and control expenses in an easy way.
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