This month at FinTech Alliance, we’ve been focusing on the word of payments. In our latest Thought Leadership article, Jed Rose, General Manager of EMEA at Airwallex, discusses the impact of the payment experience on a customer’s impression of a brand.     The perception of a brand does not lie solely with product quality. From a customer’s first interaction with a business, they’re making subconscious and conscious judgements on their experience which means each...