Australian buy now, pay later platform AfterPay has introduced in-app adds.
In Brief:
It's launching a suite of advertising products for brands it works with.
AfterPay Ads will enable brands to advertise within the AfterPay app.
They can choose specific products to promote.
What does this mean?
AfterPay says the advertising option can show a 20% lift in sales on average, based on testing, and will “unleash the power of our ecosystem” by offering brands a way to engage with its growing audience.
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