Danish FinTech firm Pleo beefing up its executive team.
In brief:
- Appointing a CFO is a sign the company is readying itself for an eventual initial public offering.
- Pleo has hired Soren Westh Lonning, a financial services executive with more than 20 years at companies including Chr Hansen, WS Audiology, and Danish Endurance, as its CFO.
- Lonning said he wants to push the company toward profitability and maturity and continue growing the business despite difficult macroeconomic conditions.
What does this mean?
“Obviously, we want to continue to grow and grow fast, but the environment also changed. That’s a dilemma for companies, but even more so for the lifestyle of Pleo and tech companies. So I think I can contribute in that direction, making sure we get as good as possible resource allocation across the company in terms of, you know, finding, finding the pockets where we get most bang for the buck in investing.” Said Lonning.