Ask Inclusive Finance Ltd

Been declined a Business loan by a bank? AskIf we can help.

Ask Inclusive Finance Ltd

AskIf is a national platform delivering loans to credit-worthy businesses who lack the data for algorithm-driven underwriters and thus are unable to access finance from mainstream providers.   The estimated funding gap is between £2.2bn per year and a total market size of £35bn. By addressing this gap AskIf will help create jobs and opportunities for UK entrepreneurs.

AskIf’s model combines strong risk management with streamlined access to government guarantees and tax reliefs resulting in attractive terms for Borrowers and Investors alike.  

We are a true fintech, an experienced team with over 100 years finance industry experience underpinned by a proprietary tech platform.

Momentum is building fast behind the business and 2019 is set to be a pivotal and exciting year.

Year Established


Number Of Employees



Chester House , 1-3 Brixton Road , London , London , SW9 6DE , United Kingdom




Meet the team at Ask Inclusive Finance Ltd
Samantha Bamert

Founder & CEO

Strategic visionary with 20+ years in the financial services industry at Barclays including leading the lending business for Barclays Wealth

Joanna Campbell

Chief Commercial Officer & Co-Founder

Strong inclusive leader, 18+ yrs FMCG (P&G / KraftHeinz) highly skill product and project management plus excellence in sales, finance and strategy

Lyndsey Hayes

Chief Risk Officer

15+ years comprehensive risk experience with large financial institutions (RBS & Barclays) across a braod range of risk disciplines

Tristan Webb

Chief Technology Officer

An experienced tech developer and system architect with 20+ years’ experience, including as head developer for Tungsten

Michelle Sudbury

Chief Operating Officer

20+ yrs in financial services (HSBC, Barclays) extensive experience both of setting up and running Operations Teams and implementing strategic change

Nick Nicolaou

Product Director

20+ finance industry experience focused upon business lending and project management for Bank of Cyprus and Newable

Adam Ward

Legal Director

20+ yrs’ in-house across mainstream finance organisations (incl Deutsche and Barclays). Designing & implementing legal and regulatory frameworks

Content provided by Ask Inclusive Finance Ltd


NatWest WISE100: Leading Women
October 23, 2019

NatWest WISE100: Leading Women

We are pleased to announce that our CEO Samantha, has been nominated for the Wise100 Pioneers Post N...

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