The perfect digital business seamlessly interacts with the customer to the extent that the interaction itself is invisible. Simplicity and ease of customer experience differentiates leading digital companies from legacy businesses. Creating the cultural, technical and operational credentials for digital success takes focus, sensitivity, but most important of all, determination. It requires a change of mindset at the heart of the company.
Central to digital transformation is understanding the business opportunity in the context of the relationship between the business, the customer and the marketplace. From this, a clear view of the strategic ambition should become evident; growth is about demand, and demand is about having something that people want to buy. The marketplace is saturated with goods and services, many of which are essentially similar, and have been for many years; successful digital offerings reinvent traditional goods and services with a digital experience overlaid so reducing the level of customer friction, ideally to zero. Digital transformation aims to create the simplest and highest level of customer experience, regardless of channel.
Undertaken properly, digital offers businesses the potential to achieve cost savings, efficiencies and improve brand awareness, ultimately driving the top-line. These are developments that no senior executive can afford to ignore, inside or outside of organisations. Gaining a strong understanding of the core concepts, during what remain the relatively early stages of digital adoption, will provide material advantage to anyone involved in the space.
At its core, this course provides a solid introduction to digital and transformation frameworks. Starting from first principles, the course approaches digital from a number of different perspectives providing foundational knowledge that will enable delegates to assess digital strategies, allowing them to identify those organisations executing strategies which offer the highest probability of success.