Last week, Phinsys launched its new website, designed and built by Nous House, the brand development agency.
This spearheads an on-going strategy to evolve and enhance all Phinsys communication materials along with its product interfaces and dashboards for an improved user experience.
The Phinsys commission centred around the need to be able to communicate sophisticated information to a wide variety of management stakeholders with very different skillsets and sympathies, always in a manner that makes sense to them. Phinsys has introduced its new Inform data-orchestration and report-visualisation product with precisely this in mind, which aligns with the messaging philosophy central to the new website.
Richard Tyler, Phinsys Chief Executive Officer, said:
“Clear communication, efficient user experience and refined visualisation capabilities are very important to Phinsys, and working with Nous House to review and optimise our platforms and materials has been very inspiring. It has been a collaborative process utilising Nous’ exceedingly strong capabilities at understanding our industry, personality, agenda and standards, whilst retaining complete clarity over how our strategic goals would be met. I’m excited at the results and am looking forward to every element of our partnership as we progress on this exciting and rewarding journey.”
Nous House Head of Design Mike Kramer said:
“Our work with Phinsys has been challenging but extremely satisfying. The expertise of the Phinsys team, coupled with our joint determination to produce something definitive, has allowed us to design and refine to an ideal granularity. Now that we have developed a solid brand foundation and have a deep understanding of the business, we look forward to pushing the creative and messaging boundaries still further moving forwards.”