Wealthify is now a wholly owned, independently run subsidiary of the Aviva Group.
The investment platform was launched in 2016.
It now has 40 staff, 30,000 customers and a range of products including ISAs and General Investment Accounts.
Aviva has been the majority owner since 2018.
What does this mean?
When Aviva invested in Wealthify, the founders got the option to sell their remaining shares to Aviva – this has now been exercised. As part of the deal, CEO Richard Theo has stepped down to be replaced by Aviva’s Andrew Russell. However, CIO and COO Michelle Pearce-Burke has stayed on.