US identity verification startup Persona has closed its Series A funding round.
The funding came from First Round Capital, Coatue and others.
Persona aims to secure every internet transaction.
The company’s platform plugs into a client’s code base to offer ID verification across many use cases.
What does this mean?
The company intends to use the funding to expand its efforts in helping businesses identify individuals securely and seamlessly.
Rick Song, CEO and Co-Founder, commented: “To make IDV (identity verification) less transactional and more human, Persona is focusing on our customers’ experience, to make them feel safe while they verify themselves – quite a positive disruption to the status quo, resulting in better security for all parties.”