The Spanish bank has an eye to sell financial services via the e-commerce giant
- The pilot project will first see BBVA sell retail goods such as bags, pouches and aprons
- The slightly left-field approach is a way for BBVA to test the waters of selling financial products through Amazon
- For Amazon it hints at a potential entry point into the global financial services market
What does this mean
If Amazon is able to overcome the obvious regulatory hurdles around selling financial services on its platform it could soon become even more of a one-stop shop for consumers.