Acorns Grow Inc, or ‘Acorns’, has welcomed two new celebrity investors.
Jennifer Lopez and Alex Rodriguez have both invested in the platform.
They join celebrities like Ashton Kutcher as well as big businesses like PayPal.
Acorns is a microinvesmtent platform that rounds up ‘spare change’ from debit card purchases to be automatically invested.
What does this mean?
The addition of the likes of J-Lo hasn’t happened by chance – a key part of the FinTech’s marketing campaign is to get celebrity influencers on board. That’s not to say Acorns doesn’t mean business, however, with aspirations of transitioning to a digital bank.