Acorns Grow Inc receives more high-profile investment

August 20, 2019 | Investment
Written by FinTech Alliance
Acorns Grow Inc receives more high-profile investment

Acorns Grow Inc, or ‘Acorns’, has welcomed two new celebrity investors.

In Brief:

  • Jennifer Lopez and Alex Rodriguez have both invested in the platform.

  • They join celebrities like Ashton Kutcher as well as big businesses like PayPal.

  • Acorns is a microinvesmtent platform that rounds up ‘spare change’ from debit card purchases to be automatically invested.

What does this mean?

The addition of the likes of J-Lo hasn’t happened by chance – a key part of the FinTech’s marketing campaign is to get celebrity influencers on board. That’s not to say Acorns doesn’t mean business, however, with aspirations of transitioning to a digital bank.

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