Think Different: Top Four Things to Do Differently in 2020 to Accelerate Growth Breakfast Forum featuring Forrester

September 12, 2019 - September 12, 2019
08:00 AM - 12:00 PM
Think Different: Top Four Things to Do Differently in 2020 to Accelerate Growth Breakfast Forum featuring Forrester

Price: FREE

Event Location: Hotel Nia, 200 Independence Dr , Menlo Park , San Mateo , CA 94025

Planning for next year is right around the corner. Come get new ideas on four key strategies you can incorporate into your 2020 plans to better engage target audiences, uncover opportunities from your website traffic, and help improve marketing ROI and shorten sales cycles. 

Join us at our in-person Breakfast Forum in Menlo Park. Laura Ramos, VP and Principal Analyst from Forrester, along with Ben Coffee, Head of Marketing Operations at LiveRamp, Bill Mitchell, Director of Digital Marketing at Pure Storage, and Steve Scotkin, Sr. Director of Marketing Technology at Thomson Reuters, will provide real-world examples of how they are adopting new strategies to help accelerate growth.

Learn how you can:

  • Build lasting relationships with customers through empathetic content

  • Unmask and engage the invisible demand on your website

  • Activate hyper-personalized omnichannel campaigns to accelerate pipeline growth

  • Transform sales productivity with context, insights and play-based selling

Come for breakfast and leave with actionable strategies to implement in your planning. We’ll even throw in some networking and mimosas!

Event Schedule*

8:00am – 8:30am

Registration, Networking Breakfast

8:30am – 8:45am

Welcome, Michael Bird, EVP, Dun and Bradstreet

8:45am – 9:30am

Empathetic Content: The Key to Building Lasting Customer Relationships -- led by Laura Ramos, Vice President and Principal Analyst, Forrester

9:30am – 10:10am

Top 5 Ingredients for Data-Driven Customer Centricity Steve Scotkin, Thomson Reuters

10:10am – 10:20am

Networking Break

10:20am – 10:50am

Unmasking and Engaging the Invisible Demand on Your Website, Bill Mitchell, Pure Storage

10:50am – 11:20am

Activating Hyper-personalized Omnichannel Campaigns to Accelerate Pipeline Growth, Ben Coffee, LiveRamp

11:20am – 12:00pm

Closing Remarks and Mimosas, Sean Crowley, Dun & Bradstreet

Featured Speaker: 

Laura Ramos, Vice President and Principal Analyst, Forrester 
Laura Ramos is a leading expert in B2B marketing with hands-on senior management experience in corporate, industry, product marketing, demand management and social media. Her research addresses the skills, technology, process and customer experience concerns that top B2B marketers need to understand and integrate into programs that address the ongoing evolution in buyer behavior, markets, channels, and competition. 

*Agenda is subject to change.

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